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We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
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Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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What is Google Marketing Platform?
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Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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(1-25 of 26)Companies can't remove reviews or game the system. Here's why
December 20, 2021
DoubleClick does the Trick
I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & purchases media spots on various display networks, then I traffick those ads and deliver tags to be implemented. The main problem we are trying to address is building our company’s brand awareness, which is happening through a combination of native display advertising and targeted remarketing campaigns.
- Bulk editing capabilities
- Easy integration with APIs
- User friendly & intuitive UI
- Comprehensive reporting
- Archiving campaigns can be a tedious process
- An email alert when placements become inactive would be useful
- Being able to search for specific URLs/query strings in the campaign search bar would be nice
September 03, 2021
DoubleClick
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), Bing Ads, Facebook, Google Analytics and the like. Bringing the data from these platforms allows for easy analysis of data and performance of our campaigns. In addition to this, DoubleClick has a wide variety of tools such as auto bidding tools, the creation, and tracking of floodlight tags and attribution tools that allows for in-depth analysis of information and the types of traffic that your adverts are driving.
We use DoubleClick across the majority of the company, especially for clients who are multi-channel and/or engine. As explained above, it gives us one platform to browse all our data and also enables us to use auto bidding tools and rules, which helps with performance and also frees up time to do more in-depth analysis
We use DoubleClick across the majority of the company, especially for clients who are multi-channel and/or engine. As explained above, it gives us one platform to browse all our data and also enables us to use auto bidding tools and rules, which helps with performance and also frees up time to do more in-depth analysis
- Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
- Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
- DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
- Integration using social media engines such as Facebook is a bit complicated, I would like to see this improved.
- Syncing with AdWords and other engines only occurs once a day at the early hours in the morning, this means changes in AdWords is not picked up in DoubleClick, which means there is a gap in the metrics, which could lead to incorrect or mislead optimizations. Maybe allow for more frequent syncing.
January 16, 2020
Easiest to Use
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it to manage our digital media.
- Intuitive and easily navigable interface.
- Widely used and recognized.
- Support is sometimes lacking when it comes to more complex situations.
- There needs to be more options for exporting information.
Google Marketing Platform is being used to a varying degree at my company, from primary ad server to supplemental reporting tool. My team currently uses it to measure and attribute website actions and online + offline revenue to digital advertising for our client. It gives us a deeper understanding of the impact and effectiveness of our client's advertising, beyond simple performance metrics like clicks or impressions.
- Well-designed platform, intuitive and simple UI. This is a strength across all Google products, so not surprised the same attention was given to Google Marketing Platform.
- Tags and technology are largely compatible and accepted across the industry.
- The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
- Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
October 08, 2019
Fantastic ad manager for advertisers
We prefer to use it over other media marketing platforms because of it's easy, well documented and professional support. As advertisers, we upload the media that gets pushed to creative and it is much easier to do it on Google Marketing Platform than on Sizmek. This allows us to document and keep track of creative and ensures that when we push it to the advertisers or buyers, that our packages are accounted for, rather than lost in email threads.
- Preview links are very helpful and easy to generate for previewing single or groups of media. You can even preview them inside of websites so get a better understand of how the ad interacts with the rest of the content around it.
- It also allows you not only to track display media but search as well. Being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- Able to exclude poor performing sites.
- Some of the bid strategies can be a bit confusing in regards to how they're working.
- One issue I often run into with Google Marketing Platform can be the editing tool in management. This tool allows you to update a number of things from placement or creative name to the landing page the creative should drive to.
October 07, 2019
Google Marketing Review
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected to Google Ads and use DCM as the reporting portal for both display and search campaigns. We're also using click trackers to track clicks on social media campaigns as well.
- Super granular reporting.
- Seamlessly connects with other Google products.
- Lots of delivery options for ad serving.
- Clunky interface - Still angry that DFP got a facelift years ago but DCM looks the same as it always has. It makes trafficking awkward and time-consuming.
- Need more "Edit Multiple" options for making campaign adjustments.
- The help section is atrocious, as is trying to get support from the team. But if you've ever worked with Google, that won't be a surprise.
October 02, 2019
Google Marketing Platform makes life easy!
We use Google Marketing Platform within my team. It's great. We use this daily to set up ad campaigns and track their progress in addition to pulling analysis on how the campaign ran.
- Trafficking ads
- Allowing us to seamlessly upload content into the system.
- Make quick edits to content without having to start the whole process over.
- You can easily pull reporting within the system and make it customizable.
- Small tweaks would be helpful. My team does not use some sections of Google Marketing Platform so having the ability to hide those areas would be nice.
- In the geo-targeting, you have to type out United States every time instead of it auto-filling.
March 28, 2018
Used Doubleclick basically my whole career!
Doubleclick is used both for it's tracking capabilities and it's front-end management of Paid Search Marketing activities. It is also used as the main portal for reporting online marketing activity.
- It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
- You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
- When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
- There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
- It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
- Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
March 07, 2018
DoubleClick
DoubleClick is the third-party ad server used across our entire digital media department. Using DCM allows us to track and monitor the performance of digital campaigns. With these metric insights we can not only track delivery of the campaign but also set up specific conversions for the campaign or client. Doubleclick gives our organization more control of the digital media that is running on various sites.
- One of the biggest advantages of using DoubleClick is the conversion/pixel platform. The platform allows you to customize variables for conversions and then send to your clients' site manager or developers. A huge plus in using DCM floodlight conversions is that they track both views and click through which Google Analytics does not.
- DoubleClick also allows you not only track display media but search as well. DCM being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn.
- One issue I often run into for DoubleClick can be the editing tool in management. This tool allows you to update a number of things from placement or creative name to the landing page the creative should drive to. The problem that occurs is you're unable to click on the tool and typically to close your browser and restart DCM or your computer. This can be an inconvenience when you are in the midst of trafficking a campaign.
- When I first started using DCM, you could upload HTML5 creative assets on the campaign level which worked great. As of late they no longer allow you to upload to campaign but rather to advertiser. Adding this step, you have to upload creative from the advertiser to campaign which adds another step in the process of trafficking.
- Within DoubleClick Managment (DCM) there are placements, ads, and creatives. The ads are created after a creative unit is assigned to the placement. I've noticed sometimes the ads default to "inactive" which doesn't allow you to track the unit. I have not figured out how to prevent this rather I just ensure all ads are set as "active".
February 20, 2018
Double Click - manage multiple accounts across all channels
The data received from the DBM sales funnel helped optimise our spend on display and focus more different audiences in social media. It saves us a lot of time on optimizations, reporting and tracking, which we invest in working more towards growing our client's accounts. Its better than any other similar solution I've used in the past.
- Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
- Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
- A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
- Automated bidding is available.
- Maybe if everything could be instantly synced with AdWords, this would also save time on the execution side of things and will decrease the possibility of errors.
- It's only available for big companies, because it's expensive. If there was a bit more limited version of it for smaller companies to be able to use it at a lower price, this could open doors to small agencies and companies, too.
February 05, 2018
DoubleClick - the best data management platform
It's used by the search, display, social advertising teams for multiple clients. The main reason to use it is that it makes it easier to access data on all channels, track performance and create reports. It's easy to sync with any publisher, the platform is very easy to use, speeds up our work and offers many opportunities for performance improvement. Wherever I've worked, DoubleClick has been the most preferred data management platform for advertising channels.
- Syncs up data very quickly
- It's very easy to manage multiple accounts and report on their performance
- Bidding strategies and automatic rules are easy to set up
- Tracks performance on all URLs, not just the paid media
- Bidding strategies based on revenue would be a nice improvement
- Being able to easily access remarketing audience from different channels would make advertiser's life easier
- Easier integration with Adobe Analytics would be a good improvement
October 26, 2017
DoubleClick Does It Right
DoubleClick is used by the media department to execute display, mobile and video campaigns through DCM and DBM. DoubleClick allowed the agency to bring programmatic media buying in-house at a reasonable expense. It also allows agency to track direct buys through DCM thereby keeping an eye on the performance of media dollars being spent outside the agency.
- The relationship between DCM and DBM allows for a seamless integration between adserver and DSP.
- DBM has great third-party and custom audience segments.
- DBM's reporting suite offers an array of metrics and dimensions to report on.
- Having the cost of DBM flow easily back through to the DDM reporting suite would be very helpful.
- Being able to traffic and serve native assets through DCM the same way a display ad is served.
- If DBM had keyword targeting capabilities that mirrored AdWords keyword structures.
June 21, 2016
DoubleClick Digital Marketing Review
My organization uses DoubleClick products within the digital media department, excluding SEM (which uses Kenshoo). The specific tools we subscribe to include Planning, Trafficking, Reporting & Attribution, and Studio.
We use DoubleClick for trafficking our digital ads, generating insertion orders for publishers, reporting and billing, tag management, rich media development, and more recently, for ad verification (viewability and brand safety). It addresses the following business problems: third party ad tracking, media planning/flowchart building, consolidated reporting, tag management, and viewability monitoring.
DoubleClick is used at my company nationally for all of the previously mentioned functions.
We use DoubleClick for trafficking our digital ads, generating insertion orders for publishers, reporting and billing, tag management, rich media development, and more recently, for ad verification (viewability and brand safety). It addresses the following business problems: third party ad tracking, media planning/flowchart building, consolidated reporting, tag management, and viewability monitoring.
DoubleClick is used at my company nationally for all of the previously mentioned functions.
- Reporting - reporting interface is easy to use, and reports typically generate quickly.
- Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
- Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
- DoubleClick support could use some improvement. We submit questions/requests to a support alias, and often experience long delays in response time and less than thorough responses. Because DoubleClick uses an alias, we often have multiple support technicians involved in responding to our questions/requests, which can make it more challenging to get a clear response. It is difficult to get a support technician on the phone to help resolve highly technical issues.
- Product updates - our DoubleClick client services team is not proactive about sharing new features available within DoubleClick. For example, DoubleClick has had an ad verification product for a few years now. When the product first came out, it wasn't up to standards with other third party verification products, in my opinion. My organization has been paying for another third party verification company due to assumed limitations of DoubleClick in this area. However, I recently requested that DoubleClick schedule a department-wide meeting to give updates, and learned that DoubleClick's offering in this area is actually on par with, if not better than, the other company we were paying for ad verification. DoubleClick's offering is included in my company's contract with DoubleClick, and I feel we could have accrued some savings had DoubleClick proactively shared this feature with us earlier.
- Attribution - DoubleClick's attribution tool does not provide many valuable insights, in my opinion. For complex attribution, my organization still contracts with other companies.
February 29, 2016
DoubleClick forced me to Double take on my media buying preferences
We used it as the primary DSP for our Online Advertising Agency. Doubleclick Campaign Manager also served as our 3rd Party Adserver. We used Doubleclick Bid Manager with the majority of our clients. It provided us with a more substantial reach of inventory as well as providing pretty indepth analysis of our Media Spend
- The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
- The UI is improving every day. I like how it has become a much more visual platform with high level data.
- While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
- The load time of the Platform can be slow at times
- The performance of campaigns has been poor in comparison to other DSP's we have used.
February 15, 2016
DoubleClick: Streamlined, Efficient & Job-Enabling
I'm with an agency, and our digital media department uses DoubleClick from both the advertising side (DCM) as well as the publisher side (DFP). DCM is used to serve, manage, track, assess and optimize all of our digital client campaigns - note that we use a reseller (AdSwerve) for DCM. DFP is used to assist in monetizing a client site and creating ad revenue stream.
- Constant platform improvements and enhancements (e.g., increased reporting options and functions).
- Owned by Google, so you know there's resources and money behind powering and evolving DoubleClick.
- Recently found a great third-party rich-media creative vendor through DoubleClick's certified partnerships.
- Fairly intuitive platform - when I was first introduced to and was expected to start using DoubleClick, I pretty much relied on self-training to set up and exectue a client campaign within a month.
- Continue to add more content and articles to the resource/help center.
- Provide thought leadership on industry topics (e.g., how ad blocking does/can/will impact DoubleClick tracking, serving, etc.)
- Smaller agencies or organizations may be forced to work through resellers if DoubleClick doesn't deem you as a large-enough client (in our case, we have a fantastic reseller - AdSwerve).
DoubleClick is used by my organization for digital ad serving and data collection, on behalf of our clients. It is primarily used across our whole organization to streamline the management and delivery of various advertisements as a delivery tool. It is also used to collect various data on our ads, which are then used by our analytics teams and third-party partners to help our clients understand the impact of their digital media investment.
- DoubleClick is widely accepted as the industry leader in digital ad serving and management, therefore allowing for a simple launch process with media publishers.
- There is an ease of implementation and integration with other points in the tech stack due to DoubleClick's history as an industry leader and continuous development of the road map for this platform.
- The user interface for DoubleClick is very intuitive, allowing for ease of use for anyone who is familiar with any other Google products.
- Somewhat frequent bugs and data delays or loss can result in major problems when working with clients who demand to know all details about their ads.
- Being owned by Google, clients frequently question the safety of their data, typically requiring an extensive legal process to ensure all detail remains proprietary.
- There are a number of media partners, primarily in the social space, that do not allow for tracking or ad serving via DoubleClick. This results in a fragmented view of client's media programs since everything cannot be served and tracked through a single platform.
October 27, 2015
DoubleClick review from an agency perspective
We use DoubleClick to track our online ad campaigns across display and video including impressions, clicks, cost and site actions. We use it within the media department of our agency.
- User friendly UI
- Improved trafficking functionality
- Easy to pull campaign reports with report builder
- Mobile in-app tags do not track all site activity
- Reporting dashboard could be improved for viewability
- Ad verification would be a helpful option
July 08, 2015
DoubleClick BidManager is Superior
Score 9 out of 10
Vetted Review
Verified User
DoubleClick BidManager is utilized at VivaKi to implement, manage and optimize hundreds of online display media campaigns for brands across many verticals. Depending on the client's objectives, needs, and success metrics, we often select Doubleclick BidManager as the preferred DSP since it offers robust targeting capabilities, numerous inventory sources, an intuitive interface and solid support. DoubleClick BidManager allows advertisers to easily reach millions of users more efficiently and provides an endless amount of possibilities to reach each client's unique or custom goal.
- Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
- Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
- Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
- Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
- Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
- Algorithm needs improvement as it not always delivers the most efficient and strong results.
December 20, 2014
Seamless Ad-Server - DoubleClick Manager for Advertiser
Score 9 out of 10
Vetted Review
Verified User
DoubleClick is an ad-server, which we use for serving display ads in various formats (such as rich media, etc.) for our clients across multiple publishers. These publishers can be direct media buys or DSP's. Most of the publisher and DSP's do accept DFA tags, hence it was the best and easy pick for us. DCM made this integration easy and not working with multiple ad-servers.
- Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
- Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
- Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
- Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
- Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
- The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
- The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
- Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
- For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
September 12, 2014
DFA - the ad serving solution to be considered for adverstisers
Score 8 out of 10
Vetted Review
Verified User
DoubleClick is a central system for ad reporting and tagging. The organization relied on DFA's reporting for media optimization and reporting.
- It provides access to log level information
- It allows easy access to daily reporting and schedules
- Tag uploads and monitoring is simple
- Their recent switch to the Cloud API has not been optimal. The settings from DFA to DCM were not transferred
- The custom variables available for populating any other third party data could be made more optimal
May 09, 2014
User Review of DoubleClick
Score 8 out of 10
Vetted Review
Verified User
Across whole organization as the main 3rd party ad server.
- Accuracy
- Ease of use
- Integration
- Gui
- Social media integration
March 21, 2014
Honest review of DoubleClick from a Vendor Perspective
Score 8 out of 10
Vetted Review
Verified User
Double click is used (I'm assuming) across all of our offices. The use of DoubleClick addresses the creative ad serving / tracking functions and is ultimately determined by the media planning agency. From my perspective,
- The flexibility to pull current and past reporting has come in handy countless times when reviewing previous campaign performance. I have used other competitor formats that are limited in regards to the flight date parameters for pulling reports.
- In comparison to competitor formats, the format and layout is much more user-friendly resulting in a more efficient workflow.
- The ease of grouping and sorting multiple campaigns for daily reporting is seamless offers an effective approach to quickly reference multiple campaigns from one report.
- Unless I'm mistaken, there isn't an option to duplicate a placement setup. This would save a lot of time and error if you could simply duplicate and change only edit what is needed. Having to go through and select all the same details (creative size, max weight, etc) is repetitive and feels inefficient.
- A small detail, but the standard view of RFPs is set at 10. Every time I log on, I have to scroll to the right and increase to 100. It would be a lot easier if the page was set to view all content without having to scroll to the left and if by default it showed 100 RFPs.
- I wish there was the ability to sort RFPs by all columns, not just by advertiser or owner.
March 01, 2014
i like it when doubleclick makes my job quick
Score 6 out of 10
Vetted Review
Verified User
Sales Planners use DoubleClick to pull reports and input media plans into MediaVisor. Post-sale teams receive IOs and pull 3rd party reports from the system. As a data management and organizational system, it is proficient.
- Able to concisely input media plans with limited difficulty
- Google login is helpful
- Easy to find RFPs in the system
- Can be very slow
- Cannot clone plans in MV which would be extremely helpful
- Duplication/renaming of placements is tedious
February 26, 2014
Hands-on Developer Review
Score 9 out of 10
Vetted Review
Verified User
We use DoubleClick Studio to build out, QA and traffic rich media banner advertising campaigns. The trafficking company we're partnered with usually chooses the Ad server for us but our department definitely prefers to use DoubleClick vs the competing platforms.
- Detailed documentation
- Starter templates
- Inspiration gallery
- User-friendly and intuitive interface
- Keep starter templates up-to-date with the latest API
- Push companies to get certified better
February 22, 2014
Doubleclick clicks for ad serving and reporting
Score 7 out of 10
Vetted Review
Verified User
My company uses Doubleclick to create Ad Serving tags to run digital media with online media publishers. We are a full-service business-to-business advertising agency and the media department uses this software on a daily basis for managing digital ad campaigns. In addition to providing a solution for serving digital ads, it provides essential reporting and metrics on the ad placements and allows for easy optimizations.
- Doubleclick is strong at providing an integrated platform for all things digital media. Its capabilities are thorough ranging from basic ad serving to detailed conversion tracking. And because it is owned by Google, the interface is designed similarly to Google Analytics, allowing for a seamless experience for those who work with both.
- The latest interface update has made it more intuitive and easier to create, view, and update ad placements. It's now much faster to set up a new ad and traffic it out, which allows media planners to spend more time planning and less time setting up digital ads.
- The DFA reporting summary view is extremely helpful for getting a quick visual glance at how a campaign is performing. My team uses it weekly to check on campaign performance and determine any needed optimizations. Rather than having to download a report and create pivot tables, this tool creates a visual chart and shows the essential details on impressions, clicks, and click-through rate needed to make decisions. It's easy to look at data for specific publishers or placements and it even allows you to compare two time periods to determine any trends.
- Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
- Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
- One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.